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Profitability Turnaround

From $3M-a-Week Losses to Profitable in 5 Months — Without Shrinking the Business

Situation

A sizable ride-hailing business running roughly 2 million weekly trips was losing about $3M a week on $10M of weekly GMV.

Challenge

Fix the burn rate and get to profitability — without shrinking the business or ceding market share to get there.

Approach

Rather than cutting growth to save cash, spend was centralized and audited line by line — cutting whatever returned the least, while reallocating everything else toward the highest-ROI options only.

5 months
from loss to profit
−$3M/wk → +$100–200k/wk
weekly profit swing
$10M → $11–12M
weekly GMV — grew, didn't shrink
~$500k/wk
profit run rate reached on the trajectory
Key takeaway Profitability turnarounds don't have to cost growth. Most burn is a spending-allocation problem, not a spending-level problem — fix where the money goes before deciding to spend less of it.

Burning cash faster than the board would like?

A short working call — I'll tell you where the spend is actually going before you cut anything.

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