10x
growth in trips over 3 months
A large city with high unemployment had ample driver supply, but demand had stalled at around 20,000 weekly trips — prices were too high for the market to bear.
Cut prices enough to unlock demand, without triggering a driver exodus that would collapse supply just as it was needed most.
Prices were cut 35–40% in a single move. To prevent drivers from leaving, supply was deliberately built up in advance of the cut, and drivers were guaranteed the same take-home pay they'd had before — provided they drove more trips at the new, lower fare. The guarantee held because it was backed by real modeling of what drivers could earn once the market was fully utilized, not a blind promise.
A short working call — I'll tell you whether a price move like this would work in your market.
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